We started ATS THE LABEL with one idea: to make well-designed clothes busy women want to wear.
The women we knew balancing work, relationships, social lives and family everyday.
So we make clothes that feel effortless, for seven days of the week and beyond the nine-to-five.
Our collections are considered carefully, combining laid back pieces with grown up tailoring, clean silhouettes and modern cuts. We create classic — that you’ll reach for time to time.
INDONESIA:The Goods Dept Pacific Place, JakartaThe Goods Dept Pondok Indah Mall, JakartaShopee IndonesiaTokopediaBlibliLazadaJd.idBobobobo.com
PARIS:Nomet Showroom (Seasonal)Tranoï Link (Buyers Exclusive)
It has been a month since our first ever collaborative collection with the one and only Laura Basuki and we couldn’t be any happier with the feedback it has been receiving. Read this post to discover more about the ATS x Laura Basuki collection.
Launched on the 21st of April 2017, the ATS x Laura Basuki collection was launched in honor of Kartini, mother of emancipation of Indonesia. Celebrating Kartini’s legacy, the collection focused on one main theme which was women empowerment.
Laura Basuki was the perfect person to collaborate with for this collection as she was the embodiment of modern Kartini today. Notable for being a Citra award-winning leading actress, Laura has also been acclaimed by multiple local magazines as the millennial supermom. She balances her professional life with her role being a mom without any help from a nanny. On top of that, she has a great sense of style.Inspired by Laura’s background, the collection aspires to capture the gracefulness of chic urban-living working moms, who are always active and ready to take on the world.
The collection itself is the perfect blend of Laura’s personal style and personality with ATS The Label’s distinctive touch. It comprises of sophisticated pieces that are still wearable to wear everyday.
“We want to present a collection that is casual yet stylish enough to be wear from day to night… daily-wear that can easily be dressed up or down”, expressed Laura Basuki,
As Laura’s style is rather feminine, pieces from the collection exudes a romantic vibe mix with elegant modern styles.
Laura expressed that her favorite thing to wear are dresses and that the Rosita Dress is her favorite from the collection.
Through simple yet beautifully structured shapes and neutral soft palette, both Laura Basuki and ATS the Label believe the collection will complement every woman.
“Outfit choices can affect your personality and mood. So close your eyes and put your faith in ATS” – Laura Basuki
ATSxLB is available now at www.atsthelabel.com