We started ATS THE LABEL with one idea: to make well-designed clothes busy women want to wear.
The women we knew balancing work, relationships, social lives and family everyday.
So we make clothes that feel effortless, for seven days of the week and beyond the nine-to-five.
Our collections are considered carefully, combining laid back pieces with grown up tailoring, clean silhouettes and modern cuts. We create classic — that you’ll reach for time to time.
INDONESIA:The Goods Dept Pacific Place, JakartaThe Goods Dept Pondok Indah Mall, JakartaShopee IndonesiaTokopediaBlibliLazadaJd.idBobobobo.com
PARIS:Nomet Showroom (Seasonal)Tranoï Link (Buyers Exclusive)
On the 12th of April 2017, ATS The Label was thrilled and honored to present an exclusive collection on the runway stage of Senayan City Fashion Nation, titled SELENE.Take a look back on the fashion show and a backstage pass of the runway.
This exclusively-designed collection was primarily inspired by an ancient Greek goddess of the moon, named Selene, who has been characterized as persistent and determined; placid yet curious.
Through lively and sophisticated pieces, we wanted to instill the spirit which Selene represents, which are confidence and independence.
The collection features a range of muted autumnal colors with a hint of denim blue and the always classic black and white. We chose this color as we believed it complements the skin color of Indonesian women.
Staying true to our philosophy of providing easiness for active women in dressing, SELENE embodies modern women today by incorporating relaxed fit with sleek designs. Pieces from the collection are made to be versatile, allowing modern women to wear it both professionally and casually.
We would like to say a special thank you to our sponsors for supporting the event and Mr. Ai Syarif for hosting the show!
SELENE is now available on www.atsthelabel.com