We started ATS THE LABEL with one idea: to make well-designed clothes busy women want to wear.
The women we knew balancing work, relationships, social lives and family everyday.
So we make clothes that feel effortless, for seven days of the week and beyond the nine-to-five.
Our collections are considered carefully, combining laid back pieces with grown up tailoring, clean silhouettes and modern cuts. We create classic — that you’ll reach for time to time.
INDONESIA:The Goods Dept Pacific Place, JakartaThe Goods Dept Pondok Indah Mall, JakartaShopee IndonesiaTokopediaBlibliLazadaJd.idBobobobo.com
PARIS:Nomet Showroom (Seasonal)Tranoï Link (Buyers Exclusive)
“Hope is like the sun, which, as we journey towards it casts the shadow of our burden behind us”
It was a bright sunny day in Jakarta when we photographed a look book for one of new collection. Complemented by the breeze of air and a touch on sunlight, it was the perfect “picture-this” moment.
Unlike our previous photoshoots, this lookbook took place outdoors and the sunlight was our main accessory. With the natural setting and a fresh dewy look for the model, we wanted to capture the essence of effortlessness, as well as being free and fearless.
We took inspiration primarily from “The Gentlewoman” magazine. A biannual magazine comprises of a series of pictures and articles showcasing the way in which fashion is an expression of a modern woman’s personal style and personality.
Adhering to that, the spotlight remains on the clothes. For this photoshoot, we showcased our latest relaxed-meet-smart styles that are designed especially for stylish and highly busy modern women today. The clothes will not only provide comfort for them but also certitude that they look good for the day.
All outfits from the photoshoot are now available on our webstore – shop now!